Ever wonder what makes Apple tick? Sure, it’s Steve Jobs, but it’s also a ton of other people including Jonathan Ive.

Thinking about my next career move, I find short clips like the one below to be inspiring. I’m glad I’m not the only one asking the why, why, why questions! I just wish I could translate my whys into products and actionable ideas. Someday!

The clip is from a recently released documentary called Objectified by Gary Hustwit. I look forward to adding to the Netflix queue.

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Steve Jobs: American Genius

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